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Innovating to Address the Top 3 Challenges
For many of the organizations we talk to, Innovation is a BIG word. It connotes technology; or some cutting edge, “out there” idea; creating something from scratch. The reality is that leveraging...
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Something Is Missing
According to some studies, well over half of all organizations take the time to create a growth or innovation strategy — a document that captures the choices they are making around what types of...
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Size Matters
A recent study carried out jointly by IESE Business School and Capgemini Consulting revealed: “The correlation between company size and reported innovation success rate suggests that it is much easier...
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5 Signs You Need a New Brand Architecture
At the heart of it, Brand Architecture is a strategic, clearly documented organization of the brand’s current and future portfolio of offerings with the intent of driving clear, simple choices for the...
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5 Corporates Borrowing from The Startup Playbook
Startup companies have flooded the market with work processes that happen faster, better utilize technology and place ideas in consumers’ hands more frequently during the innovation cycle. The line...
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4 Ways to Build a More Transparent Food Brand
We’ve already written about how companies can fix major PR snafus by being more transparent. In the food & beverage and CPG world, consumers are demanding more simple and honest packaging and...
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